Inspiring Business

Delighting Consumers


Anticipate the Future

Learn the PAST, but build the NEW.

"The secret of change is to focus all your energy not on fighting the old, but on building the new"- Socrates

We place CONSUMERS AT THE HEART of everything we do in business and aim to provide them better experiences. Through best of our capabilities and best of our talents we SUPPORT INNOVATIVE IDEAS and CHALLENGE THE CONVENTIONAL THINKING in the way we design, act and communicate. Whatever project we create, either B2B or B2C, it creates SYNERGIES within the portfolio, it defines NEW PERSPECTIVES in execution and it INSPIRES to improve business deliverables so as to TOUCH and DELIGHT CONSUMERS.

A few words
about us

Smart Ideas is a Swiss concept to create business synergies between smart project ideas to pioneer the change we want to see in business.

We have succeeded to build our team of passionate experts and professionals in marketing, sales, IT or finance on a location free matrix. This flexibility enables us to bring to our clients and consumers best of our experience and best of our talents when it comes to business strategy and technology.

Business consultancy

"I cannot teach anybody anything. I can only make them think" - Socrates

Our passion and drive aim to provide outstanding strategy consultancy and integrated services. We create new perspectives, from the "hearth" to "execution".

Boosting business ideas

"Begin, be bold and venture to be wise" - Horace

Provide experience, capabilities and resources through our projects synergies so as to support innovative ideas that create business value; from concept to maturity.

Consumer platforms

"Doubt everything. Find your own light" - G. Buddha

Design new on-line market concepts, simple, inter-active, fun that create a bridge between businesses and / or consumers (B2B, B2C, C2C) in order to exchange goods, services, ideas and experiences at European scale.

European distribution

"Trust one who has gone through it" - Virgil

Sometimes, we carefully select US or ASIA brands that we launch at European level providing support from distributor, retail and marketing using the experience, resources, capabilities and synergies within our projects.

Business consultancy 95%

Boosting business ideas 60%

Consumer platforms 80%

European distribution 80%

"Set your life on fire, seek those who fan your flames" - Rumi

we welcome partnerships of other businesses or investors that share same drive of

"being the change they want to see in the world"



The FUTURE of on-line trading.

Why selling when you can barter for better value?

We believe in free & volunteer trading between people. Everything has a (better) value for someone and barter is the most natural trading to get this value. We provide a simple, inter-active and fun barter market place, through a real-time matching on-line platform to create synergy between businesses and / or consumers (B2B, B2C, C2C) in order to exchange goods, services, ideas and experiences at European scale.


Web & app development - flexibility for any challenge.

Everything from micro-sites to cross platform systems.

We believe in the web & mobile as communication channels to create interaction, at the core of marketing activities. This is why we challenge the complexity of any project through empowering diverse engineering in-house developer teams to use the latest technologies and to express their creativity. Our flexibility to solve any challenge delievers innovative solution to any complexity or customization web and mobile business projects we develop in the best affordable price.

Smart Ideas Sarl is SandBoxCode new office in Geneva.

Lilac Marketing Agency

Creating European "BRANDS to LOVE"

Challenging conventional thinking in marketing & sales.

We believe consumers deserve better! This is why we challenge the conventional thinking in marketing and sales in the way we think, design, act and communicate. It happens that we inspire businesses to create "BRANDS TO LOVE" by winning European consumers hearts&minds and international partners support.

Our passions and strives aim to provide outstanding strategy consultancy and integrated services; from "heart" to "execution".

Lilac Social

We are the voice of consumers.

Connecting brands and consumers communities across European markets.

We believe consumers deserve better! This is why we challenge the conventional marketing communication towards consumers. Lilac social creates a bridge between brands and consumers, creating country based communities to engage and enable consumers to share personal preferences, experiences and become brand ambassadors. Product or concept pre-testing, habits and interest learning, fast campaigns activations inspire businesses to create the profile of a BRAND TO LOVE by winning European consumers hearts&minds.


Boosting your ideas.

"If you don't build your dream someone will hire you to help build theirs." - Tony Gaskins

We believe entrepreneurs spice the economy future. Start-upper will boost their courage and enable them to achieve the financial independence dream through side-by-side complete consultancy support (shape ideas, define market, branding, developing clients, legal advice to accounting, etc) on your early-mid business life-cycle. Don't just START-UP, START-UPPER!


Swiss artisans online boutique.

Discover the heart of Swiss traditions through unique hand-made and bio products.

We promote the heart of Swiss culture & traditions through the work of local artisans and producers. Discover unique hand-made or bio products, unique passionate stories and unique Swiss regions. Enrich and express your personal style using a simple, inter-active and fun on-line boutique market place that creates synergy between artisans, producers and their clients to exchange goods, ideas and experiences.

Contact us

62 Quai Gustave-Ador, 1207 Genéve